Intel Exec Expects GTA V on PC Soon
For most video game fans, it’s not a question of if Grand Theft Auto V will make its way to the PC—rather, it’s a question of when. But over on PCGamer, Intel’s director of marketing, Chris R. Silva, explains why it’ll show up on the PC platform any second—and that he thinks Rockstar has actually done harm to itself by eschewing the PC for GTA V’s initial release.
So…how? Well, he establishes his argument by comparing it to Halo’s initial lack of presence on the PC. According to the post, the PC port was of low quality, and that hurt Microsoft’s flagship game franchise in the end:
“I think it hurt Halo overall. At least with Grand Theft Auto I don’t think it’ll be console exclusive very long. But that’s what happens when you have a brand new launch with two companies that have lots of money trying to make sure they have content. Somebody paid a lot of money to make sure that title was exclusive.”
Okay…but…did it hurt Halo? No. No it didn’t. It so didn’t! Halo is a mega-franchise whose popularity is hard to compare with any other franchise. Its Xbox-exclusivity is probably a large part of why the console became a staple of most gamers’ living rooms. If you wanted to play a Halo game, you had to have an Xbox. It’s the same reason that Nintendo has kept Mario exclusive to its own platforms. And while Mario can’t sell as many systems as Master Chief, if it weren’t for the plumber, I have my doubts that Nintendo would be able to sell consoles at all.
So…I don’t know. Take Mr. Silva’s statements with a grain of salt. While I don’t doubt that, yes, we’ll see GTA V on the PC sometime early in 2014, I wouldn’t put a lot of faith in this particular argument.
I think it’s pretty evident that Rockstar isn’t worried about any “damage” to the Grand Theft Auto brand at the moment—the game made a billion dollars in three days. And then it broke a bunch of Guinness World Records for sales and making money.
But sure, maybe not releasing the game on PC might hurt the brand. Okay.