Sony Surprised by Western Interest in Vita TV
A post on Eurogamer reports that Sony has expressed happy surprise at the positive reaction in the West to the Vita TV microconsole that was unveiled last week. That surprise may, in fact, help the company bring Vita TV to non-Japanese territories sooner than they’d initially planned.
According to the post, Sony’s Masayasu Ito said that the response was “more than we expected,” adding “Of course we are thinking of launching it in the US and Europe. But when it comes to the timing, we’ll have to watch the environment and identify what other services are available in the US and Europe and whether we’ll have to add other services.
We’ll have to look at all of this before deciding on a launch in Europe and the United States.”
So why won’t Sony just release the Vita TV in Europe and the States now? Why does Japan get preferential treatment? As it turns out, the reason is because while media streaming boxes are quite ubiquitous here, they’re relatively rare in Japan, says the post. The Vita TV can become a clear leader in that area by combining media streaming and Sony’s huge PlayStation 2 and Vita back catalogue, along with Gaikai’s PS3-streaming.
Sony may be gunshy about bringing the Vita TV to the States and Europe because we already have Roku Boxes and Apple TVs—but none of those devices play games. And considering how low the adoption rate for PlayStation Vita was over here, I can see Sony not wanting to further cannibalize its own market.
I already have a Vita, and I’ve pre-ordered a PlayStation 4. But I have to say, the option of playing my Vita games on the television—accessing my saved games via the cloud—has a lot of appeal. Depending on what else the Vita TV can do to augment my experience, I may in fact want to get one.
That’s me. What say you, dear reader?