You know how two days ago we reported that Grand Theft Auto V had pulled in $800 million in sales in just one day on the market? Yeah, well, in only three days on the market, the game crossed the $1 billion threshold.
As reported by GamesIndustry, publisher Take-Two Interactive has announced that Grand Theft Auto V is a confirmed billionaire.
“We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone,” reads a statement from the company. Take-Two’s chairman and CEO, Strauss Zelnick, offered up this statement on the game’s ridiculous success thus far:
“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment. We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”
It seems pretty certain that the annual crowning of Call of Duty as best-selling title may have been disrupted. It’s not certain, of course, but I’d argue that more people were waiting for GTA V to finally come out than people who want to get their hands on this year’s Call of Duty: Ghosts, which is coming out for every current-gen and next-gen platform under the sun (even the Wii U). By focusing on two platforms with huge install bases, Rockstar and Take-Two have been able to keep people from wondering which platform to buy their game on, and have been able to reap the benefits of that focused launch.
So here we are. Am I presumptuous in guessing that Call of Duty won’t be able to unseat the money making machine that is Grand Theft Auto? As I write this, I just got an email from my brother telling me that he’s bought a copy—and that dude has two daughters under five years old, meaning he will barely have a moment to play it when their brains won’t be warped permanently. That’s how much appeal GTA has.