Atari, Inc., the American part of the France-based Atari S.A., is looking to auction off its collection of assets in an effort to raise $22 million. Back in January, Atari, Inc. filed for Chapter 11 bankruptcy, and this auction is likely part of an effort to satisfy the debts it’s accrued.
According to a post on Joystiq about the forthcoming auction—which is tentatively slated to occur between July 16 and July 19—Atari, Inc’s parent company was unable to find someone to swoop in and buy the American branch off its hands. This auction would seem to be the company’s final attempt to generate some revenue from its assets, which include the Roller Coaster Tycoon franchise, as well as that of Test Drive and Total Annihilation, not to mention the Atari logo and brand themselves.
Considering Atari’s legendary status as a pioneer in the video game industry, the brand alone ought to be worth something. According to the post, the minimum bid for the brand is “nearly $22.2 million.” That said, if it were really all that valuable, perhaps Atari wouldn’t be in this situation at the moment.
We’ll see what happens should the auction go on as planned this July.