UK Retailer Cuts Wii U Price Again
Back in March, UK retailer Asda cut the price of Nintendo’s Wii U console by £50, a move followed by Amazon UK and ShopTo shortly thereafter. For British gamers, the Wii U was a bargain.
But today, reports are coming in that Asda wasn’t satisfied with its first price cut, so the retailer dropped the Wii U down another £50, selling the basic model for a mere £149, while the deluxe model now costs only £199. That’s…that’s not so good for Nintendo, which is already selling the consoles at a loss. It’s conceivable that the other retailers will once again drop the system’s price to stay competitive with Asda. It’s also conceivable that Asda is simply looking to unload its stock, and once the consoles are gone, it won’t order anymore. I ask our UK-living readers—anyone out there have a Wii U? Do you know anybody who has one? Is anyone buying this thing?
That isn’t the only bad news for Nintendo’s console: news broke late yesterday that EA’s latest installment in its top-selling football series, Madden NFL 25, would not be appearing on the Wii U. According to Nintendo World Report, an EA spokesperson had this to say:
“We will not be releasing a Wii U version of Madden NFL in 2013. However, we have a strong partnership with Nintendo and will continue to evaluate opportunities for delivering additional Madden NFL products for Nintendo fans in the future.”
Apparently last year’s Wii U port of Madden NFL 13 didn’t really sell too well, which isn’t much of a surprise considering the relatively low install-base for the console, and the fact that the majority of Madden’s audience already owns an Xbox 360 or PlayStation 3 console. Why double dip? Alas.
In short, it’s not a great day for the Wii U, even if neither announcement is too major in and of itself. Until the console’s sales start to pick up—which likely won’t happen until some big titles are announced and released—it’s just not fun to be a Wii U.