Ubisoft Says Fans Like Annual Assassin’s Creed
An interview with Ubisoft Montreal’s CEO Yannis Mallat has yielded some interesting insights about how the publisher’s approaching their yearly Assassin’s Creed installments: namely, that they’re doing them every year because they sell more and more every year.
When asked by Eurogamer at GDC a few days ago whether or not Ubisoft might take a break from releasing a new Assassin’s Creed title each year anytime soon, Mallat’s answer was pretty simple: “No.”
He elaborated and offered a pretty solid explanation:
“The players will tell us. Right now there are more and more coming into the franchise […]It’s our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all.
On the contrary, people expect more and more of that content. So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy.”
And you know what? He’s absolutely right. If the new Assassin’s Creed gets tons of sales each year, there isn’t much incentive to not make a new one. That said, I can think of a few franchises that definitely burned themselves out with too many releases: Tony Hawk and Rock Band/Guitar Hero are the first ones that come to mind. And then, of course, there are the annual Call of Duty games, the yearly sports games like Madden and NBA 2K…and they seem to be doing just fine each year.
So what do you think? I may feel burned out on the Assassin’s Creed franchise myself, but it’s obviously doing something right. Your thoughts?