Ubisoft Says Fans Like Annual Assassin’s Creed

annual ac

An interview with Ubisoft Montreal’s CEO Yannis Mallat has yielded some interesting insights about how the publisher’s approaching their yearly Assassin’s Creed installments: namely, that they’re doing them every year because they sell more and more every year.

When asked by Eurogamer at GDC a few days ago whether or not Ubisoft might take a break from releasing a new Assassin’s Creed title each year anytime soon, Mallat’s answer was pretty simple: “No.”

He elaborated and offered a pretty solid explanation:

“The players will tell us. Right now there are more and more coming into the franchise […]It’s our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all.

On the contrary, people expect more and more of that content. So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy.”

And you know what? He’s absolutely right. If the new Assassin’s Creed gets tons of sales each year, there isn’t much incentive to not make a new one. That said, I can think of a few franchises that definitely burned themselves out with too many releases: Tony Hawk and Rock Band/Guitar Hero are the first ones that come to mind. And then, of course, there are the annual Call of Duty games, the yearly sports games like Madden and NBA 2K…and they seem to be doing just fine each year.

So what do you think? I may feel burned out on the Assassin’s Creed franchise myself, but it’s obviously doing something right. Your thoughts?

[Via Eurogamer]

  1. I hate to say it, but I agree. I am already completely burned out on the Assassins Creed series. They are not bad games; in fact they are all solid for the most part, but like with Assassins Creed III. I just could not get myself to sit down and play it for more than hour. >.<

    That is just my opinion; however, even though I may be burned out on all da Call of Duty games, they still seem to sell like hot cakes.

  2. Sports Games, Call of Duty, Battlefield and such have a league of it’s own, can’t really compare with story driven games, I agree that Ubisoft is being smart with yearly releases, since they sell, but they killed Prince of Persia doing practically the same thing.

  3. Well, it’s not like it’s the first media that does the annual model. We can all see these Tom Cruise action movie thing coming each summer or the annual teenager best seller book author thingy coming out every september, and they all do fine.

    I maybe trust Ubisoft too much. But I do.

    I’m not really an Assassin’s Creed fan, but when there’s a story driven game, having the same gameplay as a tool to achievethe next piece of narration it’s not really a bad thing by itself.

    That’s maybe the problem with other games that come out each year to the eyes of gaming comunity (?) That the point of the game is enjoying the machanics, and delivering the same each year wastes them down.

  4. I’m fine with them doing it, because I’m constantly excited for the next one. Until the quality starts to slip, I don’t see myself getting burned out at all. My only problem is having multiplayer achievements on yearly games, especially ones that take 10+ hours online to do. There’s just too many games for me to do that, and then you push another one out and everyone leaves for it.

  5. The only Assassin’s Creed game to date I’ve had a problem with was Revelations and even then I still enjoyed it enough to play through the entire thing. As long as Ubisoft includes some kind of new gameplay mechanic such as the hookblade or the new ship gameplay and a somewhat compelling story line, a yearly installment would be okay with me.

  6. Im completely burned out. I remember when i first picked up assassins creed back in summer 2010. I played the first in one week after getting a brand new pc that i could finally play it. I loved it i couldnt stop playing it and finished it within a week. I immediatly went out the day after and got AC2 and Brotherhood. Once again i litterally lost two weeks to the games, i was gripped to the soul by the game. I was just so gripped by the amazing story line and how historical facts could be seen in a alternt angle.

    AC:R i got in january 2011. I had a long 5 month period before playing it. I played it for long periods of time, loved it but not as much as AC1 – ACBH. But still gripped till the final moments slaving away for each side quest.

    A year passed and I bought AC3 in the winter steam sales this year. And it just felt so bland. Id only play for an hour or two at most. And i was really hyped for the game but my hype was shattered. I couldnt get into the swing of the game, and my love for the series seemed to have vanished. In the end i just went straight for finishing the story and forgetting about the side quests just so i can stop advoiding spoilers on the internet. Something that really let me down in AC3 was the lack of a final boss fight, like AC1 – ACBH and a little in ACR.

    Assassins Creed 4 needs to take a long break like AC2 did to AC1, reboot the lust players have for silently assassinating targets, instead of beating the lust we have to dust. If AC4 has any chance of getting alot of fans on board is that it needs to return to its roots of assassinating targets by watching and learning where they are going to be and why you are assinating them, instead of watching key moments in history or doing “blow up this weapons cache mission”

  7. I’ll be honest, I haven’t bought an AC game since the first one. Every time I wanted to, they kept announcing another one! I borrowed the Ezio trilogy from my friends, so I was caught up on the story. I wanted to get AC3 whenever I got a Wii U, but now they announce AC4! I remember them saying that the games were releasing so quickly so they’d finish Desmond’s story by 2012, then they’d take a break. What a lie… So yeah, I don’t like this annual release thing, the gameplay is started to feel stale in Revelations…

  8. As long as they give us new assassin’s and eras to play in each year, I’m game. I just don’t want a repeat of the horrible Ezio spinoffs. AC2 was phenomenal, and then there was that long period of stagnant, repetitive sequels. Direct sequels, each more distinct than the last. That’s all I want. CoD seems to pull this concept off quite well, although to some degree.

    • I know. The Ezio “trilogy” was not to interesting as a set of yearly sequels. In fact, I think the two of those games should have been expansion packs for ACII or something. Although the multiplayer introduced was rather unique.

      I don’t begrudge ACIV that much, if at all, because the devs are producing a new character and time period. It ought to make things more interesting.

  9. Asassins creed three ruined the series for me with that ending because basically it turned the entire series on its head in terms of quality, Assasins creed 2 was a well designed game with a well written story line that respected the history of the Italian Renascence but assasin’s creed three was just insulting to the franchise and to history with very little detail actually paid to said history, basically a cash grab with a POS sequel bait ending.

  10. From what I’ve seen so far, Assassin’s Creed 4 is quite amazing. I’ve played the first (I think 15 minutes) of gameplay from a demo I’ve found. I’ve even played through a complete sea-fight. If anyone else is interested, here’s the webpage: http://lootspace.hostavo.com/ac4demo
    (takes a few minutes to go through the steps, but totally worth it).

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