Activision “Flattered” by Disney Infinity
A post on Polygon today offers up some nice passive-aggressive praise of the recently unveiled Disney Infinity from Activision’s vice president of consumer marketing John Coyne. For those just joining us, Disney Infinity is a sort of cross between Minecraft’s world-building and Activision’s Skylanders’ toy-importing video game mechanic, all with the Disney flavors. It’s impossible not to draw similarities to Skylanders considering Infinity will feature collectible figurines, physical-to-digital bases…the whole thing.
“We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time.
We are also flattered that one of the leading family entertainment companies is joining our toys to life category. We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result we are well positioned to continue leading the category.”
Nice spin there, Mr. Coyne. Sure, it’s easy to take a look and see this whole thing as following Activision’s lead. Skylanders is a money-printing franchise, capturing kids’ need to collect cool-looking toys and then play the hell out of video games. Combining those ideas into one franchise is genius…but it’s all very similar to the “gotta catch’em all” aspects of Nintendo’s Pokémon franchise. The only real difference is the addition of the toys you have to buy. And as you may have learned from our seven-part history of Nintendo from late last year, Nintendo was inspired in the first place by—who else?—Disney.
It’s all a great circle, you guys. A great circle in which we give other people all our money for adorable, cash-sucking characters.