Remember Me Dev Explains New IP Rationale
A post on VG247 this morning offers up insight from Jean-Maxime Moris, the creative director for developer Dontnod. He explains why releasing a new IP like their upcoming Remember Me at the end of the current console generation is the best time to do so.
His comments come in response to a GamesIndustry interview with EA’s Frank Gibeau, who explained that introducing a new IP at the beginning of a console generation makes it easier for that property to get a strong foothold in the marketplace.
Moris explained that what Gibeau said is true in many ways, but:
“…the install base of the PS3 and the Xbox 360 has never been so big, and if you have something that’s new enough, that’s fresh enough, and interesting enough, you’ve never been able to sell it to as many people as now.
So it’s definitely the right time for us to be bringing Remember Me to the market.”
Remember Me is set to be published by Capcom in May of 2013 for major consoles, which will presumably be the last summer release for this generation (not counting, of course, the Wii U, which launches next month). And while Gibeau certainly has a point, Remember Me looked extremely exciting, and generated plenty of buzz with its cyberpunk atmosphere and cool concept. The fact that so many gamers will still be looking to jump on the next big thing, but still won’t have new consoles makes this title a no-brainer. And let’s not forget the new IP that’s launching very soon, Dishonored, which has a ton of excitement behind it.
What do you think? When’s the best time for a new IP?