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Sony Has a 10-Year Cycle Planned for the PlayStation Vita
Like the PlayStation 3, Sony has unveiled that it has a 10-year support plan readied for its hardly market-saturating gaming handheld, the PlayStation Vita. Sony’s Vice President of Hardware Marketing John Koller revealed this and more in an interview with IGN, saying that he feels “great about what’s coming.”
“We’re in year one, so we’ll be supporting it for some time. But yeah, it does have its own 10-year life cycle. All of our platforms do … it’s a marathon, not a sprint. We expect long-term success from all our platforms.”
Sony has been noticeably adamant and vocal about its 10-year plans for hardware over the past few years, but it feels like they’re failing to persuade everyone. There’s no doubt in my mind that we’ll see at least two more iterations of the PlayStation Vita before Sony attempts yet again to reinvigorate the mobile gaming market with new hardware. Maybe it’ll have three analog sticks.
However, with a market as wavering and ever-changing as the mobile space, ten years might be considered far-reaching for supporting a single-use device – even for Sony.
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I agree. Most companies seem hard pressed to develop any business strategy that can successfully encompass the next 10 minutes of modern, postmodern Gaming Culture – let alone the next Decade. Few will be surprised when the price of Sony’s pocket vaporware simulator gets slashed by over a third, and-or the platform as a whole ends up resigned to video gaming’s bargain memory bucket bin within.. two years or less. Other than having huge wads of cash and media clout to throw around, it seems the corporate dinosaurs of gaming are truly obsolete. Outside their rusty cage of Franchises and cynical HD-reboots, it’s now up to the Liquid Internets to show them what’s possible. Let’s roll, people. -Henry Swanson
how the hell they think they can maintain 10 year success
when just the starting was the worst of all time
i think that if any Console does fulfill 10 year plan, it would be PS2
every other console has fallen before and after that
From one point of view, it’s nice that the company seems engaged in supporting it’s hardware for such a long period of time, specially in ever changing times, where most companies like apple release a product that you know for sure that they will re-release the following year wit minor changes.
On the other POV, I wish gaming companies would realize that stalling the market with 10 years old hardware when technology is growing at an exponential rate, and even worst, charging the same price for ancient tech is a travesty, it doesn’t help anyone, it only makes developers lazy into shoehorning half baked sequels that look exactly like the previous one.
I know the PSP (Fatty) is old news.. but it’s appeared they’ve given up on it in Europe.. I don’t want to get rid of my PSP until it’s 10.
Ok, that is from a guy who plays on a GBA-SP, and owns Day 1 model of the Original PS2..