Layoffs Strike Tera Publisher En Masse Entertainment
A post on Massively yesterday revealed that En Masse Entertainment, the Western publishers of the animal-person-MMO Tera, were hit with some pretty nasty layoffs.
Here’s the statement from Chris Lee, En Masse’s publishing vice president:
“Today, we had to let go of some of the great talent at En Masse Entertainment. While a tough decision, it was necessary as we prepare for the next chapter of our business. TERA has been a great launch for us, and we are committed to our loyal players. We’re taking measures to align the needs of our business to continue supporting TERA and preparing for our future. We are working with those affected by this transition, including offering assistance on new prospects within the industry/area. If there are companies who are looking for talented people with publishing experience, please send an email with the details to info@enmasse.com.”
That’s pretty decent of Lee to post an open call to try and find work for the people who were laid off. And frankly, it’s not surprising that these layoffs even happened. It’s no secret that MMOs are starting to shed subscribers more and more, with BioWare’s Star Wars: The Old Republic even planning to go free-to-play, while World of Warcraft is finding ways to keep their numbers up all the time. And let’s not even go into the difficulties faced by 38 Studios, whose sole in-house project that spent four years in development without getting released was an MMO.
Simply put, MMOs are starting to look more and more difficult to sustain and make a profit. No word on how many people were let go, but our condolences go out to everyone affected by the layoffs.
Via Massively

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Simply put, generic MMO’s are no longer profitable, there are way too much of ‘em for one to stand out with simple gimmicks, as much as I liked Tera’s premise, it gets old quick, that and a lot of people are holding their money for Guild Wars 2 premium shop or WoW Pandaria.
This is sad, I really like Tera and I preffer it over GW2 (yeah I bought both and have played GW2 Betas).
Its that monthly fee that I believe is killing it… Ill keep my sub tho, Ive found some really great friends on Tera and will keep playing it for long time to come.
I LOVE tera!
but it is true that tera is loosing subscibers.
im in a clan of 300 people and about 15 are online everytime i go online.
i have a year subscribtion so i still have a long way to go luckely but i just want them too stay T^T
Man, I saw this coming after playing the Beta for Tera. Another WoW “clone” with no soul. Can’t wait for GW2 though, it has a great financial model that works for everyone, and I’m pretty sure it will over take World of Warcraft within a year of the game with the most users or “subscribers” (GW2 is F2P after initial purchase, there is no subscription), not to mention that it is a superior game in all aspects.
Another greedy MMO that should be F2P