Watch Dogs Promotion Leaks Gamers’ E-mail Addresses

It seems as though a Ubisoft-run promotion for their forthcoming game, Watch Dogs, has gone and had a bit of a screw-up. You see, the game seems to be something of a parable that explores the consequences of a society too dependent on information and data, and what happens when the wrong people get their hands on that data.

But, in an ironic twist, users who had signed up for an augmented-reality game promotion to pump the game had their e-mail addresses leaked—accidentally, I presume. The story unfolds in a post on Kotaku, in which it’s reported that one particular e-mail blast had about 500 gamers’ addresses in the “CC” line as opposed to the “BCC” line, which hides recipients’ addresses. The result, it seems, has been readers “caught in reply-all hell, tangled in a ‘lengthy string’ of unpleasant messages from strangers.”

So far, Ubisoft hasn’t issued any public statement on the mistake—assuming it was a mistake, of course. One thing’s for sure, though: when all those gamers get their hands on Watch Dogs when it’s eventually released, they’ll definitely have a better understanding of information’s power for good—and evil—than the rest of us.

Via Kotaku