Sega Closing Offices across Europe and Australia as Part of Restructuring
Today, Sega announced the closure of their offices in France, Germany, Spain, Australia and Benelux in an effort to streamline their business. Distribution duties across the European territories will now be handled by Koch Media, while Level03 Distribution will take over Benelux and 5 Star Games will handle distribution in Australia. Those distribution companies will also be managed by Sega Europe, which is based in London.
Bonus points if you know where/what Benelux is. I had to Wiki that thing. It’s like the Nebraska of Europe–people who live there know what it is, but everyone else forget/don’t know it even exists. And yeah, I just took a shot at Nebraska.
Jurgen Post, the COO of Sega Europe, offered the company’s explanation of the move in a press release:
“Sega is entering a new and exciting phase that will position the company as a content led organization maximizing sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager, and the Aliens franchise. The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
The Sega corporation as a whole has been going through similar upheavals over the last few months as they close studios and explain their new, streamlined focus. Condolences to those affected by the office closures.