Nintendo Promises “Reasonable” Price Tag for Wii U
Yesterday on Andriasang, it was reported that Nintendo’s CEO Satoru Iwata explained the company’s Wii U pricing strategy to the Yomiuri Shimbun daily newspaper. According to the post, the company has reiterated their assertion that they’ve learned from their errors of the recent past, and that the new system will be launched at a “reasonable” price.
“We won’t make the same mistake that we did with the 3DS, which was considered relatively high by consumers.”
But because the Wii U is “like no other system before it,” he believes that the console will be “an appealing product at launch.” In addition, the company is confident moving forward with the 3DS:
“We’ve fixed the 3DS profitability issue, and pledge to turn profitable by the end of this fiscal year.”
It’s certainly possible. The company announced the impending release of the 3DS XL, a bigger version of the handheld console…and despite the fact that I already own one, I’m still intrigued. It’s got a $200 price tag, and it looks nice. If I can get a decent amount of money back for my first generation of 3DS, I’ll definitely be picking up the larger size. And as for the Wii U—that “reasonable” price Iwata mentioned sounds good to me. Reggie Fils-Aime said much the same thing not too long ago, leading me to believe that, yes, the company’s been sufficiently chastened by last year’s fiscal meltdown.