Old Republic Devs Eyeing Free-to-Play
A post on Eurogamer notes that BioWare Austin, the developer behind Star Wars: The Old Republic MMO, is looking into the possibility of going free-to-play.
Said the game’s lead designer Emmanuel Lusinchi:
“The MMO market is very dynamic and we need to be dynamic as well. Unless people are happy with what they have, they are constantly demanding updates, new modes and situations. So we are looking at free-to-play but I can’t tell you in much detail. We have to be flexible and adapt to what is going on.”
The issue the game is facing is the fact that there are a lot of high-quality MMOs out there competing for gamers’ attention—not to mention the fact that it was revealed in May that the game lost 400,000 subscribers since February.
Said Lusinchi regarding F2P competition:
“I think it’s more than the free-to-play model—it’s more that there is a lot of competitive offers. If it was just free-to-play games and they weren’t very good it wouldn’t even be a question but there are definitely good games out there and good games coming out, so of course all of this competition impacts your plan with what you want to do.”
Readers may remember that back in November of last year, Sony’s DC Universe Online went free-to-play and saw a massive uptick in subscribers, growing 700 percent in that month. Are they making money hand over fist? Probably not. But free-to-play keeps on gaining traction, offering good user experiences for low buy-in costs. It could work…