In an announcement straight out of CES 2012, Taco Bell and Sony are teaming up to deliver free PlayStation Vita’s to customers before they’re available in stores.
Starting January 26th and ending March 11th, one lucky winner will be chosen every 15 minutes, of which the grand prize is a brand new PlayStation Vita handheld.
According to a post on the PlayStation Blog, participating Taco Bell restaurants are offering not one, but three ways to win a Vita: Unlock, Battle, or Boast.
They offered a breakdown of each contest option:
UNLOCK THE BOX: Beginning January 26th, Taco Bell’s specially marked $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and medium fountain drink – will also provide a code that can be entered online for an instant chance to “unlock” and win a PS Vita.
BATTLE: Download Taco Bell’s new mobile app to check out the exclusively designed Reality Fighters Dojo game where you can “battle” your friends to win a PS Vita.
BOAST: Taco Bell’s online contest will encourage you to submit a photo or video “boasting” about what you’re willing to do for a PS Vita. Submissions will then go into an online gallery where you and your peers can vote for the winners – it could be you!
No matter which way you win the contest, be it through Unlock, Battle, or Boast, your prize bundle will include one PlayStation Vita (3G + Wifi Version), one copy of Little Deviants, one 4GB memory card, and your choice of one of the following launch titles: ModNation Racers: Road Trip, MLB 12: The Show, or LittleBigPlanet.
While I would be more content having to unwrap my PlayStation Vita in a warm, cheesy burrito, this certainly isn’t a terrible route to travel for a free game system.
And if anyone proved that video game/fast food cross-promotions work, it was Burger King and their super cheap “King” games, which included PocketBike Racer, Sneak King, and Big Bumpin’.
Guess I’ll go destroy my digestive track and associated organs now.