MW3 Shatters 5-Day Record with $775M Worldwide
By now this should surprise no one: Activision’s Call of Duty: Modern Warfare 3 is selling like hotcakes. Wait, let me revise that: it’s selling like magic hotcakes that somehow make you more attractive to the sex of your choice, thereby making them the most popular and in-demand hotcakes ever griddled.
According to a press release published today, the game has earned more than $775 million worldwide in the first five days since its release last week. MW3 has broken the 5-day record previously held by—what else—Call of Duty: Black Ops, which had earned $650 million by this point in its release. And the year before that, Modern Warfare 2 held the 5-day record at $550 million.
I’m pretty sure everyone who works at Activision has a Scrooge McDuck-style money vault, where employees are encouraged to swim laps before and after reporting to the office.
“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Activision CEO Bobby Kotick in the press release. “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world.”
The press release also offers some record-breaking numbers regarding their presence on Xbox LIVE. According to Microsoft, gamers have logged more than 7 million multiplayer hours by the end of the day when it launched on November 8—breaking the record previously held by Black Ops last year which had 5.9 million hours. In addition, 3.3 million unique gamers played Modern Warfare 3 on November 8, again breaking a record held by Black Ops, which saw 2.6 million the year before. The 3.3 million figure, says Microsoft, is the highest number of concurrent players ever on Xbox LIVE.
So…yeah. Modern Warfare 3 is very popular.
In other news, water is wet, and potatoes are food.