Our Final PETA Post: Mario vs. Tanukis

PETA Mario

Last week, we posted about PETA (People for the Ethical Treatment of Animals), and how the German branch of their organization made a public statement decrying a segment of Battlefield 3 where players can kill a rat. Many months before that, we had written about PETA’s fight against Super Meat Boy, since they believed that the protagonist was made of animal meat, and not simply a boy without skin, as the developers claimed.

And today, dear readers, we bring you the very last story we will write about PETA and their ridiculous campaign against video games for the foreseeable future. At a certain point, it becomes clear that all you’re doing by reporting on stupid behavior is feeding the beast.

Yesterday, news of PETA’s latest initiative spread across the internet. Their new campaign, called “Mario Kills Tanooki,” is targeted, obviously, at Nintendo’s mascot and his new game, Super Mario 3D Land.

Their site’s text reads like the scribblings of a crazy person:

“When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy—even wearing the skin of a raccoon dog to give him special powers. Tanooki may be just a “suit” in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it’s OK to wear fur.”

The site even offers its own browser video game, Super Tanooki Skin 2D, in which you “help Tanooki reclaim his fur.” You play as a bloody, skinned tanuki-thing, chasing a flying Mario across a blood-soaked Mushroom Kingdom.

In fact, following PETA’s logic, you could even say that PETA’s game—with its heavy metal-inspired visuals and zombiefied tanuki protagonist—promotes the killing and skinning of animals. I mean, who’s to say that some impressionable youngster playing the game won’t get totally juiced by the gory, exciting visuals the game promotes and go out and murder a bunch of animals? The game glamorizes blood and death, even allowing you to “kill” the tanuki by not hitting the jump button in time, crushing him to death against a wall. Isn’t that exactly the kind of glorification of violence against animals that PETA has been working so hard to fight against?

Pretty irresponsible, PETA.

Anyway, this morning, Eurogamer posted an official reply from Nintendo on PETA’s claims:

“Mario often takes the appearance of certain animals and objects in his games […]These have included a frog, a penguin, a balloon and even a metallic version of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play. The different forms that Mario takes make no statement beyond the games themselves.”

To further ensure that no one ever takes this organization seriously again, allow me to point out two little factoids that friends of mine mentioned to me, inspired by this latest round of idiocy. One: In upstate New York back in the ‘90s, PETA petitioned to have the name of “Fishkill” changed to “Fishsave,” because “Fishkill” promotes violent imagery against fish. Of course, “kill” is Dutch for “creek,” and, also, PETA is stupid.

And two, a note from my friend, Dan: “The World Wildlife Fund is currently trying to fly the last handful of black rhinos—which were just recently officially listed as ‘extinct’—to habitats that are safer from poachers. Meanwhile, PETA be bashing on Mario’s Tanooki Suit.”

Good night, PETA. You have zero credibility. May we never hear of anything you have to say ever again.

Via CBS and Eurogamer

  1. /facepalm. PETA is full of idiots.

    • I will join you in facepalming *facepalm*

      I mean seriously, I don’t mind people supporting animal rights and all, and even I support it sometimes. But this has gone too far. PETA is complaining about anything they see in a video game now that they think is some how “harmful to animals” or “portraying the wrong image”.


      I’ve just lost all respect for the group. They have made a joke about themselves so big, anyone associated with the gaming community will laugh in their face from now on.

  2. Just played that Super Tanooki Skin game….. I think I’m going to be sick…..

  3. PETA’s stupidity……. enough said

  4. Do they realise the extent of their stupidity or are they just oblivious to the fact that they have become a punchline

  5. Well said

  6. But it IS ok to wear fur. Fur skin clothing looks amazing(if done right), and is very soft and warm. It’s the best.

  7. The game was commissioned from design team “This Is Pop” who is “very proud” of their “close relationship with Peta.” But a look into their clients list shows they also have a “close relationship” with Dannon the yogurt company (yogurt is made from milk, isn’t it?) and oh yeah… McDonald’s. Also Nick, Adult Swim and a bunch of other stuff who, if they had any sense at all, would not want anything to do with anyone even remotely associated with a batsh*t group such as Peta.


    This stuff ought to be added into the Encyclopedia Dramatica articles for both Peta and Mario. Also, I fully encourage everyone to troll the hell out of “This Is Pop” on their Facebook page, Twitter, Myspace or whatever else they happen to have. Even better would be to screencap their clients section and email it to Peta… and also to send links to New Super Chick Sisters to McDonalds. NSCS is a game made by This Is Pop in which Ronald has a knife and is drenched in cow’s blood.



  8. Can Nintendo technically sue Peta for this?

  9. I feel like PETA is secretly an organization of trolls. But seriously PETA, shut up and focus your time on doing shit that matters.

  10. hahaha too bad that those PETA idiots are like 15 years late, because Mario has been using the “racoon” skin since forever.

  11. “By wearing Tanooki, Mario is sending the message that it’s OK to wear fur.”

    “By making this statement, PETA has become offically retarded”

  12. I’m about to start a group called pave. People against vegetable eating. After all those carrots have brothers and sisters and u just murder them by pulling them out if the ground and putting them in salads. Don’t even get me started on salads. U vegetarians just tossing salads with no regard for their saladhood. I pledge to only eat meat and save the poor vegetables from extinction and persecution.

  13. Peta is has been kick out of everything because they are retarded and now they are attacking video games. Also the scientist also confirmed that they also have no actual link between video game violence and real life violence, so why would killing animals in video games make people kill animals in real life. If they are so against Mario’s fur wearing they could try to cancel Halloween because of animal costumes.

  14. hmm…..Did they ever noticed that you can also kill rats and other animals in RE5? And what about the dogs in WaW or something?

  15. Everybody knows if you are too busy playing video games you probably are not the ‘outdoors type’ and therefor never have the opportunity to harm a living creature… they are attacking the wrong group, I feel that PETA has outgrown its britches long ago. Even though I am a person for the ethical treatment of animals, sometimes you do just have to eat them!

  16. Yes, and Peta, by showing a racoon that can die if you don’t press the space bar encourage throwing raccoons against a wall if they don’t jump exactly when you want them to.

  17. PETA
    we you guys are so assholes ?


  18. A question. Before you heard about this campaign… Did you know that real Tanuki are skinned alive for their fur? I wager that the vast majority of the people complaining about PETA exercising their right to protest the inclusion of this element of the game did NOT know about this incredible cruelty.

    PETA, then, has done their job admirably in my humble opinion. This fact alone makes me glad to be a member of PETA. It’s ALL about raising awareness.

    • ok. you do know that animals can grow there fur back, so unless there just throwing them out, its not all that bad, even if there doing that, how does that relate to video games? for all you know, the tanuki suit could just be, *GASP* a suit, not real fur. even better, i know this is a bit of a stretch, but it could also be made out of… PIXELS!!!!! i know, horrible thought, just like small children dressing as animals on halloween, but now we have to live with a fake person get covered in brown pixels!? how ever shall we move on *SARCASM*

  19. First battlefield, now this. I wonder if PETA knows they are being absolutely ridiculous and just creating hate for themselves.

  20. As an avid PETA representative myself* I am astounded that you guys can support such awful games.
    Every day, we at PETA like to reflect on the world and root out its most sinister of criminals, video game developers.

    We were horrified to discover that in Crysis, players were actually REWARDED for chasing down and capturing wildlife. Not only that, but you were able to THROW it.
    Just look at this, an utterly disgusting act of violence toward this toad.

    Absolutely disgraceful.

    *Fuck PETA.
    I called it when I saw the BF3 footage with the rat, word for word PETA used my ‘complaint’ which someone must have sent to them as I was posting anonymously on a very fast moving forum. Plagiarism can now be added to their list of felonies :)

  21. I love how this is the most commented recent post.PETA has achieved their goal:attract attention from the gaming community.Too bad it’s INTERNATIONAL AND HAS THE ANALIZING POWER OF A BILLION PEOPLE.Most don’t care and those who do a little research and find out what PETA is and what it does,will be just disgusted of the existence of this organisation.I won’t go to their website and I don’t want to hear about PETA again.

  22. @DementedAd…stop calling them Tanuki you dumb fuck. Also, it looks like those raccoon wolves get their brains beaten out well BEFORE they’re skinned, kinda hard to peel that pelt off when they’re kicking around dontcha think?. Awful though it may be.

    @Bloo… The wolves are being skinned you inbred moron so they cannot “grow there fur back” as you so “intelligently” (SARCASM) stated.

    @NarclepticPixel .. “Every day, we at PETA like to reflect on the world and root out its most sinister of criminals, video game developers.” Fuck PETA and anyone among it’s ranks. You people do more to hurt your cause than help it. Also, steak is tasty.

  23. PETA is sickening. They are the one who wasted money for a game that shows grotesque image of a raccoon. They should sue one another.

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