Ubisoft buys Trials developer RedLynx
Today, reports Games Industry, Ubisoft has purchased RedLynx, the Finland-based developer of Trials, a game I have neither played nor heard of.
But this isn’t about ME. It’s all about YOU. Be. Soft.
See what I did there?
The details of the acquisition haven’t been released, but using the latest in science-tific technologism, I’ve managed to create the pretty definite diagram at the top of this page that explains the nuts and bolts of the purchase.
Ubisoft’s Yves Guillemot had this to say about the acquisition:
“The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms.”
Of course, despite my not knowing thing one about Trials, apparently the game has garnered two million XBLA downloads, says the post. Which, y’know, is nothing to sneeze at.
I wonder where that saying originated…was there a time and place when people were showing their contempt for things by sneezing on them? If so, they all must’ve died out, because that’s fucking disgusting.
The CEO of RedLynx offered his own thoughts on his companies purchase:
“We were attracted by Ubisoft’s focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution video game markets. The reality of today’s market is not about platforms, it’s about creating excellent gaming experiences that consumers can play on any device or screen they like. As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we’ll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels.”
Boing. Story over. Go back to playing Battlefield 3 or Skyrim or whatever.
Via Games Industry