MW3 and BF3 Developers Ignore Rivalry
In kind of a nice turn of events, representatives from the development teams of both Modern Warfare 3 and Battlefield 3—arguably the Coke and Pepsi of FPS games these days—have both publicly said they don’t put much stock in the rivalry between the two game franchises. Over the last few months, corporate spokespeople at Activision and EA (the publishers of MW3 and BF3, respectively) have been shooting their mouths off about the competition between the two game series.
But in two separate instances, members of the development teams working on each of the new titles have said that they don’t put much stock in the rivalry between the two games.
“I don’t particularly like all the stuff that’s going on—but I tune it out,” said Glen Schofield, the founder of Sledgehammer Games, which is co-developing Modern Warfare 3. The comments were made in an article on Eurogamer today, in which Schofield goes on to discuss his attitude toward the supposed conflict between the two franchises.
“My competition has been Modern Warfare 2,” Schofield is quoted as saying. “There’s definitely a mutual respect at the development level…The guys at DICE are great, they’ve made great games over the years and I think they have the same respect for us. We need to make a better game for the fans.”
On the other side of the FPS fence, a post on Strategy Informer from Friday offers the perspective of Patrick Liu, producer of Battlefield 3 at developer DICE. Liu expressed sentiments in the same vein of Schofield’s comments. When asked about the “war of words” between EA and Activision, Liu said that the developers just keep their heads down and make the best game possible:
“Yeah, it [the cross-company rivalry] can get kind of tiring—well, it DOES get tiring at some point. The only thing we can do to handle it is to focus on our own game, focus on making the best game we possibly can. We put pretty high bars for ourselves, and the main pressure comes from within the team.”
Here we had two perfect opportunities for the developers of the FPS mega-games of the holiday season to escalate the war of words—and they both opted to just shut that shit down and talk up their own games. This kind of instance really highlights the fact that most of the smack-talk between companies (and fanboys) is all pretty much just smoke. Some people like Coke. Some people like Pepsi. Some people think cucumbers taste better pickled. Where it counts, the people who are actually making the game aren’t really concerned with the manufactured rivalry between the franchises.
Now be nice to each other while you shoot video game guns at strangers.