You may recall a little game called Gears of War 2 from a few years back. It was pretty good, but the multiplayer was crap — not the game modes or anything like that. No, it’s just that, in order to have good multiplayer, the service has to actually work.
Epic design director, Cliff Bleszinski said the poor launch of Gears 2 multiplayer is the reason Gears 3 is getting a beta: “if we release Gears 3, and it has the same launch as Gears 2 online, then the franchise is dead. So you can’t afford to make that mistake twice, right? And to be fair, over the course of the six title updates, we got Gears 2 in a very good position. And we need to take it to great. And that’s what this [beta] will help do.”