Sega Sammy Holdings Announces Reduced Games Losses
Sega Sammy Holdings, the megacorp including Sega and Sammy pachinko machines, amusement machines, arcade games, and consumer games, announced recently that losses on consumer games sales has reduced drastically. The company only lost ¥1.3 billion in the six-month period ending September – a massive improvement over the ¥38.8 billion loss in the same period last year.
“In the amusement machine and amusement centre industry, conditions remained difficult. While awaiting the development and launch of new innovative machines that could boost the market, the industry itself is undergoing a changeover to new business models which simultaneously enhance investment efficiency for amusement centre operators and secure sources of stable earnings for amusement machine manufacturers,” a company statement read.
According to Sega Sammy, traditional demand for games is lagging, thanks to this darn ol’ economy. To work around this, the company is going to focus on mobile and social games.
“In the home video game software industry, the demand was generally weak in the US and European markets due to the headwind like sluggish personal consumption,” the statement read. “The Group needs to adapt to changing business environment in which the market demand for new content geared to social networking service (SNS), smart phone is expanding.”