Zoonami Founder Martin Hollis has a few criticisms of Nintendo’s WiiWare service.
“Apple have had such massive success in capturing media attention – they’ve sucked all of the air out of it,” Hollis said. “I don’t know that Nintendo’s putting a great deal of energy into trying to generate PR for WiiWare or DSiWare.”
Hollis worked at Rare, acting as the director for FPS classics GoldenEye and Perfect Dark. Hollis then moved on to found his own studio in 2000, producing casual titles. Despite the lack of a marketing push from Nintendo, Hollis still sees sales potential in WiiWare and DSiWare.
“My impression is that you can make a game if you’ve got a few thousand Euros, Dollars, Pounds – because you will need a dev kit or two.. [If] you’ve got two really talented guys, you can make a game, and you can sell 200,000 and upwards. Some of the titles are £8 or £10,” Hollis said. “So the opportunities are there for people, you have to make a game that fits in with Nintendo – has a Nintendo feeling.”
Another strength of the platform is its relatively small number of titles.
“There’s a huge number of people who have a Wii, and a goodly proportion of those download games from WiiWare – it’s tens of millions of people, and it’s not overloaded with games, unlike some other app stores I could mention,” Hollis said.
In the end, these factors make the WiiWare or DSiWare service preferable to Apple’s app store.
“Our experience was extremely positive, but our title was a second-party title and it did have some TV advertising with a spot inside a larger advert for Wii,” Hollis said.