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3DS Piracy-Proof, According To THQ

By Lawrence Sonntag | 12 July 2010 | 1 Comment   

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THQ’s executive VP of global publishing Ian Curran both expressed his excitement over the anti-piracy technology in the 3DS and jinxed himself by claiming that the 3DS will be immune to piracy in an interview with CVG.

“[Nintendo] combated the piracy on DSi, which they don’t believe is cracked yet – but they know they’ve been hurt across the world and they believe the 3DS has got technology that can stop that.”

Is this raw hubris or appropriate confidence? Hard to say without an understanding of the technology involved, which sadly isn’t provided.

“I actually asked Nintendo to explain the technology and they said it’s very difficult to do so because it’s so sophisticated,” Curran said.

One can only hope these claims are genuine, as it will only lead to more investment and development on the system. As Curran explains, piracy on the DSLite significantly impacted THQ’s business operations.

“The problem with the DS market in the last few years, particularly with the DS Lite, is that it’s just been attacked by piracy. It’s made it almost impossible to shift any significant volume,” Curran explained. “The DSi combated it a little bit, but the 3DS has taken that a step further.”

Somewhere, someone on the internet is calling Curran a lying jackass and villainizing Nintendo for protecting their platform against pirates.

[via CVG]

1 Comment

  1. [...] due to the high rates of theft. THQ’s Executive VP of Global Publishing Ian Curran recently admitted that DS piracy made development on the handheld a risky affair, something the 3DS should [...]

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